Shinchoku Volleyball is a dream of Keith Rubio’s, come to fruition. Translated from Japanese, meaning progress, Shinchoku is at the core of each club team and training session. Rubio coached at New Mexico State University for 10 years before retiring as the Associate Head coach of the NMSU Volleyball program in the Spring of 2021. Now focused on his Shinchoku Volleyball Club in Las Cruces New Mexico, Rubio exemplifies a holistically supportive approach and provides an engaging environment for players, parents, siblings, and trainees.
I’m Keith Rubio the owner and head trainer for Shinchoku Volleyball training. I was introduced to this great sport as soon as I could walk by my father, Frank Rubio, he’s the instigator and sole reason I’m involved in this great sport. Every weekend I can recall my Dad would pick up me and my brother, David (current head Coach University of Arizona-30 years) and take us straight to the gym with my two sisters to watch him play volleyball for the next three hours. Bump set and learning some ball control for four kids is a much cheaper form of day care for a single dad on a Friday night.
Fast forward to my sophomore year in high school, they’re starting up a boys’ volleyball team and tryouts are in the summer. My brother and I show up for tryouts and the new coaches are current players at the local university, Cal State Northridge. They were quite surprised to have two Asian boys skilled enough to make the ball go in a general direction (towards the net). That’s a fairly loose interpretation of making the ball go where we wanted, we just looked as if we knew what we were doing.
I’ve been a collegiate coach for 25 years, 18 of them division 1 and 7 as a head coach division 2. Prior to that I was a high school and club coach for six years, I’ve been around the game my entire adult life.
Club volleyball has evolved and grown into a juggernaut sport and its popularity and increased participation for young girls and boys is exponential. My goal is to provide these kids with a good base foundation of basics, fundamentals, and sound knowledge of the game. The game teaches the game and I’m always providing them the game environment and drills simulating the game along with feedback to teach and learn. I’ve found this type of training most conducive to our kids learning the game and transferring skills technically at game speed. There is some skill training techniques and form, that’s essential. You’re welcome to come observe or partake in a free trial lesson for an hour to see how you and your daughter or son feels about this training.